(This revival is sometimes associated with kitsch and camp.) The Schlager Move designation is also used for a number of smaller schlager music parties in several major German cities throughout the year. In Hamburg in the 2010s, schlager fans still gathered annually by the hundreds of thousands, dressing in 1970s clothing for street parades called 'Schlager Move'. Dance clubs would play a stretch of schlager titles during the course of an evening, and numerous new bands were formed specialising in 1970s schlager cover versions and newer material. From the mid-1990s through the early 2000s, schlager also saw an extensive revival in Germany by, for example, Guildo Horn, Dieter Thomas Kuhn, Michelle and Petra Perle.
Schlager reached a peak of popularity in Germany and Austria in the 1960s (featuring Peter Alexander and Roy Black) and the early 1970s. Well-known schlager singers of the 1950s and early 1960s include Lale Andersen, Freddy Quinn, Ivo Robić, Gerhard Wendland, Caterina Valente, Margot Eskens and Conny Froboess. In the 1920s and 1930s, the Comedian Harmonists and Rudi Schuricke laid the foundations for this new music. One ancestor of schlager may be operetta, which was highly popular in the early twentieth century. The roots of German schlager are old: the word refers to songs by Heinz Rühmann and other singing movie stars of the 1930s.
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